{"id":11021,"date":"2026-07-24T03:30:25","date_gmt":"2026-07-24T03:30:25","guid":{"rendered":"https:\/\/ayolqadri.uz\/toshkentdagi-tft-expo-xalqaro-brendlar-namoyishlar-va-toqimachilik-sanoatining-yangi-tendensiyalari\/"},"modified":"2026-07-27T09:49:34","modified_gmt":"2026-07-27T09:49:34","slug":"toshkentdagi-tft-expo-xalqaro-brendlar-namoyishlar-va-toqimachilik-sanoatining-yangi-tendensiyalari","status":"publish","type":"post","link":"https:\/\/ayolqadri.uz\/uz\/toshkentdagi-tft-expo-xalqaro-brendlar-namoyishlar-va-toqimachilik-sanoatining-yangi-tendensiyalari\/","title":{"rendered":"Toshkentdagi TFT EXPO: xalqaro brendlar, namoyishlar va to\u2018qimachilik sanoatining yangi tendensiyalari"},"content":{"rendered":"\n

19\u201321 iyul kunlari CAEx<\/a> ko\u2018rgazma majmuasi xalqaro TFT EXPO Textile & Fashion<\/a> ko\u2018rgazmasiga mezbonlik qildi. Uch kun davomida bu yerda kolleksiya namoyishlari, soha vakillari bilan uchrashuvlar hamda moda mediasi, go\u2018zallikning yangi standartlari va to\u2018qimachilik bozorining kelajagi haqidagi muhokamalar bo\u2018lib o\u2018tdi. <\/strong><\/p>\n\n

Ko\u2018rgazmada meni birinchi bo\u2018lib hayratga solgan narsa \u2014 namoyish etilgan brendlar soni bo\u2018ldi. Ularning ayrimlarini ilgari faqat Turkiya, BAA yoki Xitoyga qilgan safarlar davomida ko\u2018rish mumkin edi. Kolleksiyalar bilan tanishish, yangi brendlarni izlash va xarid qilish uchun boshqa mamlakatga uchib borishga to\u2018g\u2018ri kelardi. Endi esa bu brendlarning o\u2018zi Toshkentga tashrif buyurdi. <\/p>\n\n

Odatdagi moda geografiyasi yanada yaqinlashgandek taassurot paydo bo\u2018ldi. Bir maydonda ishlab chiqaruvchilar, dizaynerlar, moda sanoati vakillari, media va professional hamjamiyat vakillari uchrashdi. TFT EXPO<\/a> Toshkent asta-sekin nafaqat xalqaro brendlar uchun bozor, balki professional muloqot, yangi tanishuvlar va hamkorliklar uchun ham muhim maydonga aylanayotganini ko\u2018rsatdi. <\/p>\n\n

\"\"<\/figure>\n\n

Birinchi kun: moda va medianing ta\u2019siri<\/h2>\n\n

Ko\u2018rgazma 19 iyul kuni ochildi. Rasmiy marosimdan so\u2018ng mehmonlar ishtirokchilar ekspozitsiyasi bilan tanishdilar va ilk ochiq namoyishni tomosha qildilar. <\/p>\n\n

Biznes dasturi OH MA BABY ZEE<\/a> (Azat Marat)ning zamonaviy moda sanoatida moda mediasining o\u2018rni haqidagi chiqishi bilan boshlandi. Unda bugungi kunda moda kun tartibini kim shakllantirayotgani, ijtimoiy tarmoqlar va ixtisoslashgan nashrlar brendlarning tanilishiga qanday ta\u2019sir ko\u2018rsatayotgani hamda nima uchun ishlab chiqaruvchilar uchun endi shunchaki sifatli kolleksiya yaratish yetarli emasligi \u2014 o\u2018z auditoriyasiga u haqida to\u2018g\u2018ri hikoya qila bilish muhimligi haqida so\u2018z yuritildi. <\/p>\n\n

Birinchi kun IKAT by Asmira<\/a>, gruziyalik FOTIA brendi<\/a>, Davron Murad<\/a>, MATERIA fashion store<\/a> va Mantello<\/a> kolleksiyalarining yopiq namoyishi bilan yakunlandi. Har bir brend zamonaviy modaga o\u2018ziga xos qarashini \u2014 bichim, mato fakturasi, milliy motivlar va mualliflik detallari orqali namoyish etdi. <\/p>\n\n

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Ikkinchi kun: bugungi trendlarni kim shakllantiradi<\/h2>\n\n

20 iyul kuni biznes dasturining asosiy voqeasi \u201cFashion Media: Bugungi kunda trendlarni kim shakllantiradi?\u201d<\/a> mavzusidagi panel muhokamasi bo\u2018ldi.<\/p>\n\n

Galina Sapaeva<\/a>, Rushana Mamadalieva<\/a>, Tamara Samadova<\/a> va Umida Fayzievalar <\/a>moda jurnalistikasi qanday o\u2018zgarayotgani, shuningdek, raqamli platformalar, ijtimoiy tarmoqlar va yangi mediamakondagi vositalar moda sanoatiga qanday ta\u2019sir ko\u2018rsatayotgani haqida fikr almashdilar.<\/p>\n\n

Bugungi kunda trendlar nafaqat podiumlar va yirik jurnallar tahririyatlarida shakllanadi. Ularni blogerlar, mahalliy hamjamiyatlar, xaridorlar va brendlarning o\u2018zi ham yaratadi. Ba\u2019zan bitta nashr qisqa vaqt ichida yosh dizaynerga katta e\u2019tibor jalb qilishi mumkin. Shu sababli ishlab chiqaruvchilar endi nafaqat kolleksiyalar haqida, balki o\u2018z auditoriyasi bilan qaysi tilda muloqot qilish haqida ham o\u2018ylashlari kerak. <\/p>\n\n

Ishtirokchilar dizaynerlar va ishlab chiqaruvchilarning ixtisoslashgan media bilan hamkorligiga, shuningdek, brendlarning xalqaro bozorga chiqishida professional aloqalarning o\u2018rniga alohida e\u2019tibor qaratdilar.<\/p>\n\n

Kechqurun o\u2018z kolleksiyalarini Mahmud Sarto<\/a>, Stone City<\/a>, MOH Couture<\/a> va Anvar Ziyo <\/a>namoyish etdi.<\/p>\n\n

Uchinchi kun: turli insonlar uchun moda<\/h2>\n\n

Ko\u2018rgazmaning yakuniy kuni <\/a>inklyuzivlik va bodi-pozitiv mavzusiga bag\u2018ishlandi.<\/p>\n\n

Ochiq namoyishdan so\u2018ng Diana Avanesovaning<\/a> \u201cPlus Size va bodi-pozitiv: bu haqda media qachon birinchi marta gapira boshladi?\u201d mavzusidagi chiqishi bo\u2018lib o\u2018tdi. U go\u2018zallik haqidagi jamiyat qarashlari qanday o\u2018zgargani, bu jarayonda moda mediasining o\u2018rni qanday bo\u2018lgani va nima sababdan moda industriyasi asta-sekin yagona tashqi ko\u2018rinish standartidan voz kechayotganini so\u2018zlab berdi. <\/p>\n\n

\u0420\u0430\u0437\u0433\u043e\u0432\u043e\u0440 \u043e \u0431\u043e\u0434\u0438\u043f\u043e\u0437\u0438\u0442\u0438\u0432\u0435 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0441\u0442\u0430\u0432\u043a\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u0435\u043d. \u0417\u0430 \u043a\u043e\u043b\u043b\u0435\u043a\u0446\u0438\u044f\u043c\u0438, \u0442\u043a\u0430\u043d\u044f\u043c\u0438 \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u043c\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u0442\u043e\u0438\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u0443\u0434\u0435\u0442 \u043d\u043e\u0441\u0438\u0442\u044c \u044d\u0442\u0443 \u043e\u0434\u0435\u0436\u0434\u0443. \u0418 \u0447\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0437\u043d\u044b\u0445 \u043b\u044e\u0434\u0435\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0432 \u043c\u043e\u0434\u0435, \u0442\u0435\u043c \u0431\u043b\u0438\u0436\u0435 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043a \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438. <\/p>\n\n

TFT EXPO Nilufar Ganiyeva, MALI<\/a>, Adam\u2019s Couture<\/a> va Mursak<\/a> kolleksiyalarining yopiq namoyishi bilan yakunlandi.<\/p>\n\n

Namoyishlar imkoniyatlar maydoni sifatida<\/h2>\n\n

TFT EXPO namoyishlarining sahnalashtirilishiga 2021 yildan buyon moda industriyasida faoliyat yuritayotgan fashion-prodyuser Samandar Saraev<\/a> mas\u2019ul bo\u2018ldi. Uning so\u2018zlariga ko\u2018ra, dastur turli yo\u2018nalishlar o\u2018rtasidagi kontrast asosida maxsus tuzilgan bo\u2018lib, har bir dizayner o\u2018z uslubini saqlab qolishi uchun imkon yaratildi. <\/p>\n\n

\u201cBiz dasturni har bir dizayner o\u2018ziga xosligini namoyish eta oladigan tarzda tuzdik. Shu bilan birga, yo\u2018nalishlar va kolleksiyalar o\u2018rtasidagi yorqin kontrast namoyishlarga umumiy dinamika bag\u2018ishladi. Bunday tadbirlarning qadri shundaki, yosh brendlar o\u2018zini tanitish imkoniyatiga ega bo\u2018ladi, allaqachon tanilgan brendlar esa o\u2018z ko\u2018rinishini saqlab qoladi. Bu barcha uchun imkoniyatlar maydoni: bu yerda bayyerlar, matbuot vakillari, ijodkorlar va moda industriyasining boshqa ishtirokchilari uchrashadi. Bunday netvorking juda foydali. Biz namoyishlarni birinchi marta o\u2018tkazayotganimiz yo\u2018q va tomoshabinlarning reaksiyasi hamda fikr-mulohazalaridan ko\u2018rib turibmizki, har bir yangi mavsumda rivojlanishda davom etyapmiz\u201d, \u2014 dedi Samandar Saraev<\/a>.<\/p>\n\n

\"\"<\/figure>\n\n

Toshkent katta moda geografiyasining bir qismiga aylanmoqda<\/h2>\n\n

Uch kun davomida TFT EXPO Textile & Fashion<\/a> namoyishlar, professional muhokamalar va biznes uchrashuvlarini bir maydonda birlashtirdi. Ammo men uchun eng katta taassurot boshqa narsada bo\u2018ldi: ilgari biz Turkiya, BAA yoki Xitoyga borib ko\u2018rgan brendlar bugun o\u2018zlari O\u2018zbekistonga tashrif buyurmoqda. <\/p>\n\n

Bu nafaqat xaridorlar uchun qulaylik masalasi. Xalqaro kompaniyalarning ishtiroki mahalliy ishlab chiqaruvchilar, dizaynerlar va tadbirkorlar bilan hamkorlik qilish uchun yangi imkoniyatlarni ochadi. O\u2018z navbatida, o\u2018zbek brendlari o\u2018zlarini professional auditoriyaga tanishtirish, bayyerlar va media vakillari bilan tanishish, hamkorlar topish hamda mamlakat tashqarisida yanada ko\u2018proq tanilish imkoniyatiga ega bo\u2018lmoqda. <\/p>\n\n

Ko\u2018rgazmaning uch kuni Toshkent moda muhiti qanchalik tez o\u2018zgarayotganini ko\u2018rsatdi. Shahar endi nafaqat yangi kolleksiyalarni ko\u2018rish, balki industriyaning kelajagi haqida fikr almashish, professional aloqalar o\u2018rnatish va o\u2018zini xalqaro fashion-makonining bir qismi sifatida his qilish mumkin bo\u2018lgan maydonga aylanmoqda. <\/p>\n","protected":false},"excerpt":{"rendered":"

Toshkentda mahalliy va xorijiy brendlar, moda namoyishlari hamda moda sanoatining kelajagi haqidagi muhokamalarni birlashtirgan xalqaro TFT EXPO Textile & Fashion ko\u2018rgazmasi bo\u2018lib o\u2018tdi. Uch kun \u2014 jurnalist Tamila Umarova nigohida. <\/p>\n","protected":false},"author":20,"featured_media":10941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,152],"tags":[523,527,526,531,529,532,528,530,522,525,524],"class_list":["post-11021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends","category-news","tag-bodi-pozitiv","tag-caex","tag-kiyim-brendlari","tag-moda-mediasi","tag-moda-namoyishlari","tag-moda-sanoati","tag-ozbek-dizaynerlari","tag-ozbekistonda-moda","tag-tft-expo","tag-toqimachilik-sanoati","tag-toshkent"],"_links":{"self":[{"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/posts\/11021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/comments?post=11021"}],"version-history":[{"count":1,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/posts\/11021\/revisions"}],"predecessor-version":[{"id":11022,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/posts\/11021\/revisions\/11022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/media\/10941"}],"wp:attachment":[{"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/media?parent=11021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/categories?post=11021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayolqadri.uz\/uz\/wp-json\/wp\/v2\/tags?post=11021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}